They say a picture is worth a thousand words. And now they say 1 minute of video is worth 1.8 million.
Did you know that a social media post accompanied by a photo is 10 times more likely to get engagement?
Did you also know that you are 53 times more likely to show up first on Google if you have video embedded on your website?
Visual content is now the primary marketing tool for any business. More than 80 percent of the UK population now has a phone with a camera and access to social media: we have never been more media savvy. We are becoming more selective about what images we respond to and we are much more receptive to what we see as authentic, aspirational and inspirational.
Utilising authenticity in your marketing mix will increase engagement and conversion rates. Telling your current and future clients about your impressive premises, or the locations you work in, your well trained staff, your client testimonials, your values and your ethos is key to building trust and confidence.
It's not just about what you do, it's also about why you do it.
We are craving experiences rather than just products, so stories are more important than ever. To create a lasting impact, brands need to provide moving, story driven experiences for people to engage with and lose themselves in.
We know consumers feel starved of time: they don't have time to read through lots of content anymore. However research shows that 95 percent of people will happily stay hooked on up to 1 minute of your video content. What's more, viewers retain 95 percent of a message contained in a video compared to just 10 percent when reading it in text. That's quite a difference right?
So what content can we create for you?
We could feature you and your team members in your workplace showing how you create your products and go on location meeting clients and developing projects. We can also go to places that tell us more about your services to visually convey your brand values and help you connect with your target market. We could also interview some of you best clients: the ones who really love working with you. They can explain for you how much you've already done for them and why you are so great to work with.
We will work closely with you to identify exactly where, when and how to shoot compelling and dynamic material to show off your business. And don't worry- we have over 20 years of photography and video experience so we know exactly how to make you feel relaxed and confident in front of the camera too.
We'll help you tell the important stories of who you are and what you do to give your clients a multitude of reasons to say yes to your brand.
That's how we bring light in.
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"Being filmed can be an intimidating experience, however Jim's professionalism and warm character instantly put me at ease. The end result was fantastic and I would highly recommend Jim for any film work. What a nice guy!"